Marketing Aptitude Questions Updates 5 September 2014

1. A Call Means

• A Profession
• Tele Trade
• Calling to the boss
• Calling on a prospect
• Call center job

2. Market Share means

• Market price of the product
• Market price of shares
• Stock Market
• Share of business among peers
• None of the above

3. Marketing in bank is required for

• Getting new customers
• Lending of loans
• Retaining the customers
• Accepting the term deposits
• All the above

4. Delivery Channels means

• Sales outlets 
• Courier Delivery
• Stokiest
• Channel Marketing
• Assistant Staff who face customers

5. The concept of selling is different from marketing and aims at profit maximization through

• Increasing sales volume of quality product
• Innovation and Marketing research
• Satisfying customer needs
• Sharing the profit with retailer
• All the above

6. The full form of EMI is 

• Estimated monetory incentive
• Equated monthly installments
• Each money installments
• Easy money incentive
• None of the above

7. Good customer service is an extension of...

• Service marketing
• Internet Marketing
• Individual Marketing
• Indirect Marketing
• Internal Marketing

8. Customer retention can be ensured by ..

• Offering gifts on birthday
• Offering gifts on anniversary
• Giving Incentives
• Giving Personalised services 
• Attractive Product packing

9. Value added service means

• Giving better value for higher price
• costlier service
• Additional service
• Giving full value of money
• All the above

10. ATM means

• Any Time Money
• Always Tendering Money
• Automated teller machine
• Automatic Teller Machine
• Additional Teller Machine

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Answers :- ( In reverse order )

• Calling on a prospect
• Share of business among peers
• All the above
• Sales outlets 
• Increasing sales volume of quality product
• Estimated monetory incentive
• Indirect Marketing
• Giving Personalised services 
• Additional service
• Automated teller machine

Marketing Aptitude Awareness 27 August 2014

1. Direct Marketing Means

• Advertisements
• banners
• face to face selling
• selling by bank staff
• meeting target goals

2. Selling process includes which of the following

• Publicity
• Lead Generations
• criss cross selling
• product re engineering
• state of art packaging

3. What do you mean by cross selling ?

• Cross Border Selling
• Selling with fingers crossed
• Selling with existing customers
• Cold Calling 
• Hot Calling

4. Many a times we here about UPS in marketing terminology what does this USP means

• Unique selling preposition
• Unique sales practices
• Useful Sales person
• Unique simple practice
• None of the above

5. Market share can be increased by which of the following ways

• Increasing the number of sales person
• Giving commission to staff
• Increasing sales volumes
• Increasing product line
• Increasing advertisement time

6. DSA means

• Delivery Staff agent
• Direct selling agent
• District selling agent
• Door selling agent
• Digital selling agent

7. Bancassurance means

• Selling of insurance products by banks
• Selling other banks products
• Selling bank cards
• Banking on HNI clients
• banking on government grants

8. AMFI regulates which industry body in financial and investment sector

• banks
• Private banks
• Mutual funds
• NPS
• Public sector banks

9. The banker to every India is tag line of which of the following banks in India

• State bank of India
• ICICI Bank
• HDFC Bank
• Bank of India
• Bank of Baroda

10. Objective of digital marketing is 

• Online Marketing
• Cold Calling
• Web printing
• Cloud Computing
• Door to door campaigning 

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Answers

• face to face selling
• Lead Generations
• Selling with existing customers
• Unique selling preposition
• Increasing sales volumes
• Direct selling agent
• Selling of insurance products by banks
• Mutual funds
• State bank of India
• Online Marketing

Marketing Aptitude Awareness Dated 26 August 2014

1. Market Survey means

• Market research
• Market Planning
• Market Strategy
• Market selling
• All the above

2. Global Marketing is a result of 

• Domestic Investment
• FDI
• Globalisation
• Privatisation
• Narendra Modi Govt at center

3. Modern Means of Marketing mainly focous on 

• Profit Making
• Production
• Product Packaging
• Advertisement
• Customers Need

4. The Term Marketing Myopia was given by which of the following

• Philip Kotler
• Amartya Sen
• Bill Gates
• Henry Fort
• Theoder Levitt

5. Bank Marketing means

• Selling of bank
• Merging of bank
• Talking with bank unions
• Marketing for bank staff
• Selling banks products and services

6. A lead means

• a big political leader
• HNI client of bank
• Bank top executives
• a prospect who is more likely to avail the banking product and services
• All the above

7. Marketing concept is based on 

• Profit
• Loss
• Customer Oriented
• Product and service oriented
• None of the above

8. Marketing research involves

• collection of facts and data
• analysing of facts and data
• gathering of multiple records
• forming appropriate marketing strategy 
• All the above

9. How is selling related to marketing

• Selling is a facet of marketing
• Marketing is smaller than selling
• Both are same
• Both are not related to each other
• None of the above

10. Selling involves profit earing through maximization of 

• Profit
• Sales
• Marketing
• bulk Production
• All the above

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Answers--

• Market research
• Globalisation
• Customers Need
• Theoder Levitt
• Selling banks products and services
• a prospect who is more likely to avail the banking product and services
• Customer Oriented
• All the above
• Selling is a facet of marketing
• Sales

A Score of 7 and above is good

A score of 5 or less is poor and needs much improvement