Marketing Aptitude Questions Updates 5 September 2014

1. A Call Means

• A Profession
• Tele Trade
• Calling to the boss
• Calling on a prospect
• Call center job

2. Market Share means

• Market price of the product
• Market price of shares
• Stock Market
• Share of business among peers
• None of the above

3. Marketing in bank is required for

• Getting new customers
• Lending of loans
• Retaining the customers
• Accepting the term deposits
• All the above

4. Delivery Channels means

• Sales outlets 
• Courier Delivery
• Stokiest
• Channel Marketing
• Assistant Staff who face customers

5. The concept of selling is different from marketing and aims at profit maximization through

• Increasing sales volume of quality product
• Innovation and Marketing research
• Satisfying customer needs
• Sharing the profit with retailer
• All the above

6. The full form of EMI is 

• Estimated monetory incentive
• Equated monthly installments
• Each money installments
• Easy money incentive
• None of the above

7. Good customer service is an extension of...

• Service marketing
• Internet Marketing
• Individual Marketing
• Indirect Marketing
• Internal Marketing

8. Customer retention can be ensured by ..

• Offering gifts on birthday
• Offering gifts on anniversary
• Giving Incentives
• Giving Personalised services 
• Attractive Product packing

9. Value added service means

• Giving better value for higher price
• costlier service
• Additional service
• Giving full value of money
• All the above

10. ATM means

• Any Time Money
• Always Tendering Money
• Automated teller machine
• Automatic Teller Machine
• Additional Teller Machine

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Answers :- ( In reverse order )

• Calling on a prospect
• Share of business among peers
• All the above
• Sales outlets 
• Increasing sales volume of quality product
• Estimated monetory incentive
• Indirect Marketing
• Giving Personalised services 
• Additional service
• Automated teller machine

International Organisations Heads

Here is the list of latest heads of Important organisations heads , which are important for coming exams of banks.

• Asian Development Bank.. President .. Takehiko Nakao
• IMF..MD.. Christine Lagarde
• World Bank.. President.. Jim Yong Kim
• WTO.. Director General .. Roberto Azevedo

Hike in Dearness Allowance of Central Government employees from July 1, 2014 to 107%

The government has decided to increase the Dearness Allowance of Central Government employees to 107% from July 1, 2014. The increase is 7% from the previous increase which was earlier 100% of the basic pay.
                The DA of central government is revised twice a year on January 1, and second on July 1.
From last few years the increase in DA for government employees has been very good as due to high inflation as DA is linked to the CPI and WPI and higher the prices of CPI and WPI higher is the increase in Dearness allowance