Friday, September 5, 2014

Marketing Aptitude Questions Updates 5 September 2014

  1. A Call Means
  • A Profession
  • Tele Trade
  • Calling to the boss
  • Calling on a prospect
  • Call center job
2. Market Share means
  • Market price of the product
  • Market price of shares
  • Stock Market
  • Share of business among peers
  • None of the above
3. Marketing in bank is required for
  • Getting new customers
  • Lending of loans
  • Retaining the customers
  • Accepting the term deposits
  • All the above
4. Delivery Channels means
  • Sales outlets 
  • Courier Delivery
  • Stokiest
  • Channel Marketing
  • Assistant Staff who face customers
5. The concept of selling is different from marketing and aims at profit maximization through
  • Increasing sales volume of quality product
  • Innovation and Marketing research
  • Satisfying customer needs
  • Sharing the profit with retailer
  • All the above
6. The full form of EMI is 
  • Estimated monetory incentive
  • Equated monthly installments
  • Each money installments
  • Easy money incentive
  • None of the above
7. Good customer service is an extension of...
  • Service marketing
  • Internet Marketing
  • Individual Marketing
  • Indirect Marketing
  • Internal Marketing
8. Customer retention can be ensured by ..
  • Offering gifts on birthday
  • Offering gifts on anniversary
  • Giving Incentives
  • Giving Personalised services 
  • Attractive Product packing
9. Value added service means
  • Giving better value for higher price
  • costlier service
  • Additional service
  • Giving full value of money
  • All the above
10. ATM means
  • Any Time Money
  • Always Tendering Money
  • Automated teller machine
  • Automatic Teller Machine
  • Additional Teller Machine
....................-----------------------------------....................................------------------

Answers :- ( In reverse order )

  • Calling on a prospect
  • Share of business among peers
  • All the above
  • Sales outlets 
  • Increasing sales volume of quality product
  • Estimated monetory incentive
  • Indirect Marketing
  • Giving Personalised services 
  • Additional service
  • Automated teller machine


No comments:

Post a Comment