Marketing Aptitude Awareness Dated 26 August 2014

1. Market Survey means

• Market research
• Market Planning
• Market Strategy
• Market selling
• All the above

2. Global Marketing is a result of 

• Domestic Investment
• FDI
• Globalisation
• Privatisation
• Narendra Modi Govt at center

3. Modern Means of Marketing mainly focous on 

• Profit Making
• Production
• Product Packaging
• Advertisement
• Customers Need

4. The Term Marketing Myopia was given by which of the following

• Philip Kotler
• Amartya Sen
• Bill Gates
• Henry Fort
• Theoder Levitt

5. Bank Marketing means

• Selling of bank
• Merging of bank
• Talking with bank unions
• Marketing for bank staff
• Selling banks products and services

6. A lead means

• a big political leader
• HNI client of bank
• Bank top executives
• a prospect who is more likely to avail the banking product and services
• All the above

7. Marketing concept is based on 

• Profit
• Loss
• Customer Oriented
• Product and service oriented
• None of the above

8. Marketing research involves

• collection of facts and data
• analysing of facts and data
• gathering of multiple records
• forming appropriate marketing strategy 
• All the above

9. How is selling related to marketing

• Selling is a facet of marketing
• Marketing is smaller than selling
• Both are same
• Both are not related to each other
• None of the above

10. Selling involves profit earing through maximization of 

• Profit
• Sales
• Marketing
• bulk Production
• All the above

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Answers--

• Market research
• Globalisation
• Customers Need
• Theoder Levitt
• Selling banks products and services
• a prospect who is more likely to avail the banking product and services
• Customer Oriented
• All the above
• Selling is a facet of marketing
• Sales

A Score of 7 and above is good

A score of 5 or less is poor and needs much improvement