Marketing Aptitude Awareness 27 August 2014

1. Direct Marketing Means

• Advertisements
• banners
• face to face selling
• selling by bank staff
• meeting target goals

2. Selling process includes which of the following

• Publicity
• Lead Generations
• criss cross selling
• product re engineering
• state of art packaging

3. What do you mean by cross selling ?

• Cross Border Selling
• Selling with fingers crossed
• Selling with existing customers
• Cold Calling 
• Hot Calling

4. Many a times we here about UPS in marketing terminology what does this USP means

• Unique selling preposition
• Unique sales practices
• Useful Sales person
• Unique simple practice
• None of the above

5. Market share can be increased by which of the following ways

• Increasing the number of sales person
• Giving commission to staff
• Increasing sales volumes
• Increasing product line
• Increasing advertisement time

6. DSA means

• Delivery Staff agent
• Direct selling agent
• District selling agent
• Door selling agent
• Digital selling agent

7. Bancassurance means

• Selling of insurance products by banks
• Selling other banks products
• Selling bank cards
• Banking on HNI clients
• banking on government grants

8. AMFI regulates which industry body in financial and investment sector

• banks
• Private banks
• Mutual funds
• NPS
• Public sector banks

9. The banker to every India is tag line of which of the following banks in India

• State bank of India
• ICICI Bank
• HDFC Bank
• Bank of India
• Bank of Baroda

10. Objective of digital marketing is 

• Online Marketing
• Cold Calling
• Web printing
• Cloud Computing
• Door to door campaigning 

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Answers

• face to face selling
• Lead Generations
• Selling with existing customers
• Unique selling preposition
• Increasing sales volumes
• Direct selling agent
• Selling of insurance products by banks
• Mutual funds
• State bank of India
• Online Marketing